![]() ![]() If you require users to move back and forth between separate product pages to deduce differences, they’ll get confused – particularly if the pages present the information in an inconsistent format. Make it easy to compare products, highlighting the salient differences on both the initial category page and in special comparison views.Change the color of visited links so that users don’t have to remember where they’ve already clicked. ![]() “Response times must be fast enough that users don’t forget what they’re in the middle of doing while waiting for the next page to load.Short-term memory limitations dictate a whole range of Web design guidelines. When a person experiences short-term memory loss, he or she can remember incidents from 10 years ago but is fuzzy on the details of things that happened 10 minutes prior.Īccording to User Advocate and UX expert Jakob Nielsen, Ph.D., “short-term memory famously holds only about 7 chunks of information, and these fade from your brain in about 20 seconds.” ![]()
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